• We will have a general duty of integrity, honor, and fair dealing toward the general public.

  • We will comply with all city, county, state, and federal laws and shall endeavor to keep ourselves informed of those laws governing our business.

  • We will not intentionally injure the business reputation of another member or competitor.

  • We will employ truth and accuracy in advertising and selling.

  • We will not perform any act which would bring disrepute to the motor vehicle industry.

  • We will expose or halt, where found, any scheme designed to deceive or defraud the automobile buying public and aid in prosecuting those guilty of such act.

  • We will constantly strive to improve business methods to the end that the public will be better served.

  • We will encourage the American system of free enterprise.